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Persuasion in a World Where Facts Don't Matter - Scott Adams

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Format: MP3
Bitrate: 64 Kbps
Unabridged

“If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I’ll fix that for you in this book.”

Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
· Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

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Creation Date: Mon, 21 May 2018 17:42:31 -0400
This is a Multifile Torrent
1-10 Part 1 - The Most Important Per.mp3 3.69 MBs
1-02 Dedication.mp3 99.91 KBs
1-03 Preamble.mp3 1.67 MBs
1-04 Introduction A.mp3 2.67 MBs
1-05 Introduction B.mp3 2.14 MBs
1-06 Introduction C.mp3 2.48 MBs
1-07 Introduction D.mp3 2.33 MBs
1-08 Introduction E.mp3 2.23 MBs
1-09 Introduction F.mp3 1.94 MBs
1-01 Opening Titles.mp3 153.59 KBs
1-11 About Facts A.mp3 2.8 MBs
1-12 About Facts B.mp3 3.09 MBs
1-13 About Facts C.mp3 3.05 MBs
1-14 Persuasion Vocabulary.mp3 2.64 MBs
2-01 Part 2 - The Myth Of The Ration.mp3 3.18 MBs
2-02 How Strong Is Persuasion.mp3 1.77 MBs
2-03 The Persuasion Filter A.mp3 3.04 MBs
2-04 The Persuasion Filter B.mp3 2.29 MBs
2-05 The Persuasion Filter C.mp3 1.99 MBs
2-06 The Persuasion Filter D.mp3 2.83 MBs
2-07 Cognitive Dissonance A.mp3 1.25 MBs
2-08 Cognitive Dissonance B.mp3 3.15 MBs
2-09 Cognitive Dissonance C.mp3 2.82 MBs
2-10 Cognitive Dissonance D.mp3 2.04 MBs
2-11 Cognitive Dissonance E.mp3 2.99 MBs
2-12 Confirmation Bias.mp3 2.16 MBs
2-13 Mass Delusions A.mp3 2.3 MBs
3-01 Mass Delusions B.mp3 3.22 MBs
3-02 When Reality Bifurcated A.mp3 2.17 MBs
3-03 When Reality Bifurcated B.mp3 1.99 MBs
3-04 The Making Of A Hypnotist A.mp3 2.93 MBs
3-05 The Making Of A Hypnotist B.mp3 2.34 MBs
3-06 The Making Of A Hypnotist C.mp3 2.28 MBs
3-07 The Making Of A Hypnotist D.mp3 2.9 MBs
3-08 The Making Of A Hypnotist E.mp3 2.35 MBs
3-09 The Making Of A Hypnotist F.mp3 2.3 MBs
3-10 Part 3 - The Time Of Kings.mp3 3.27 MBs
3-11 President Trumps Talent Stack A.mp3 1.74 MBs
3-12 President Trumps Talent Stack B.mp3 1.86 MBs
3-13 President Trumps Talent Stack C.mp3 1.57 MBs
3-14 Trumps Rosie O’Donnell Moment A.mp3 2.78 MBs
4-01 Trumps Rosie O’Donnell Moment B.mp3 1.71 MBs
4-02 The Persuasion Stack A.mp3 2.45 MBs
4-03 The Persuasion Stack B.mp3 1.51 MBs
4-04 The Persuasion Stack C.mp3 1.8 MBs
4-05 The Persuasion Stack D.mp3 1.93 MBs
4-06 The Persuasion Stack E.mp3 2.25 MBs
4-07 The Persuasion Stack F.mp3 1.53 MBs
4-08 The Persuasion Stack G.mp3 1.85 MBs
4-09 The Persuasion Stack H.mp3 2.79 MBs
4-10 The Persuasion Stack I.mp3 3.37 MBs
4-11 Setting The Table A.mp3 2.15 MBs
4-12 Setting The Table B.mp3 2.22 MBs
4-13 Go Bigly Or Go Home.mp3 2.61 MBs
4-14 Is President Trump A Natural Pe.mp3 3.58 MBs
5-01 Part 4 - How To Design A.mp3 1.81 MBs
5-02 How To Design B.mp3 2.06 MBs
5-03 How To Design C.mp3 2.55 MBs
5-04 How To Design D.mp3 2.07 MBs
5-05 How To Use Visual Persuasion A.mp3 3.05 MBs
5-06 How To Use Visual Persuasion B.mp3 2.74 MBs
5-07 How To Make People Imagine A.mp3 1.79 MBs
5-08 How To Make People Imagine B.mp3 2.13 MBs
5-09 How I Got The VP Prediction Wro.mp3 3.44 MBs
5-10 How To Persuade By Association.mp3 2.38 MBs
5-11 How To Create Effective Campaig.mp3 2.68 MBs
5-12 How To Create Effective Campaig.mp3 2.27 MBs
5-13 How To Create Effective Campaig.mp3 2.93 MBs
6-01 Godzilla Gets In The Game A.mp3 2.35 MBs
6-02 Godzilla Gets In The Game B.mp3 2.1 MBs
6-03 Godzilla Gets In The Game C.mp3 2.57 MBs
6-04 How To Get Away With Bad Behavi.mp3 2.08 MBs
6-05 How To Get Away With Bad Behavi.mp3 1.99 MBs
6-06 How A Trained Persuader Evaluat.mp3 1.47 MBs
6-07 How A Trained Persuader Evaluat.mp3 2.58 MBs
6-08 How A Trained Persuader Evaluat.mp3 2.59 MBs
6-09 How A Trained Persuader Evaluat.mp3 3.16 MBs
6-10 How A Trained Persuader Evaluat.mp3 1.87 MBs
6-11 How A Trained Persuader Evaluat.mp3 2.27 MBs
6-12 How To Win By A Hair[Cut].mp3 1.17 MBs
6-13 How To Create Two Ways To Win A.mp3 2.19 MBs
6-14 How To Create Two Ways To Win B.mp3 1.98 MBs
7-01 How To Use The High-Ground Mane.mp3 3.04 MBs
7-02 A Grab Bag Of Trumps Quickest A.mp3 3.12 MBs
7-03 A Grab Bag Of Trumps Quickest B.mp3 2.91 MBs
7-04 How I Used A.mp3 1.92 MBs
7-05 How I Used B.mp3 1.99 MBs
7-06 How I Used C.mp3 1.62 MBs
7-07 How I Used D.mp3 2.09 MBs
7-08 Why I Endorsed Clinton A.mp3 2.05 MBs
7-09 Why I Endorsed Clinton B.mp3 3.06 MBs
7-10 Why I Endorsed Clinton C.mp3 1.56 MBs
7-11 Why I Endorsed Clinton D.mp3 2.18 MBs
7-12 Why I Endorsed Clinton E.mp3 2.31 MBs
7-13 Why I Endorsed Clinton F.mp3 2.34 MBs
7-14 Why I Endorsed Clinton G.mp3 2.33 MBs
8-01 Why I Endorsed Clinton H.mp3 1.96 MBs
8-02 The Third Act A.mp3 3.32 MBs
8-03 The Third Act B.mp3 2.84 MBs
8-04 The Third Act C.mp3 2.36 MBs
8-05 Was I Predicting Or Causing A.mp3 2.53 MBs
8-06 Was I Predicting Or Causing B.mp3 2.92 MBs
8-07 Was I Predicting Or Causing C.mp3 2.95 MBs
8-08 Election Night.mp3 3.03 MBs
8-09 Acknowledgments.mp3 591.56 KBs
8-10 Appendix A.mp3 1.44 MBs
8-11 Appendix B.mp3 2.97 MBs
8-12 Appendix C.mp3 2.04 MBs
8-13 End Credits.mp3 323.18 KBs
cover.jpg 153.44 KBs
Combined File Size: 252.39 MBs
Piece Size: 256 KBs
Comment: Updated by Humor Audiobook
Info Hash: 19ddcc84a523961699efb831cb119faf3ebb1e4c
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